BETTY OGUNDIPE

JUNIOR CREATIVE

studio@buy-betty.com

A documentary-led creative with 3 years of experience and a background in culturally-specific content, music, photography and streetwear.

Interested in bridging gaps between communities, brands and editorial. 

Education

Central Saint Martins UAL — Foundation Diploma in lens-based media

Slade School of Fine Art UCL — Bachelor of Fine Arts (Hons) Media

Source Material: Photography

Substack: A Seasonal Wardrobe

↓PROJECTS↓

NO SIGNAL RADIO, WINGSTOP:

YEARBOOK 2024/5

CREATIVE ASSISTANT

Concept: Championing emerging music artists from the Diaspora, but this year: The new and gritty generation of ‘cool kids’ .

Celebrating artists in youth culture that have made it out of the ‘oversaturated playground.’

360 READY CAMPAIGN

SOCIAL ROLLOUT: TIKTOK, INSTAGRAM

Patta: ‘Get Familiar’

Interview with ODuMODuBLVCK

ROLE: PHOTOGRAPHY/STYLING/INTERVIEW

Focus: An unconventional emerging rapper, tapping in with London and contributing to youth culture in the streetwear scene.

SOCIALS CAROUSEL

OUTCOMES

Display his boldness, heritage & individuality.

Frame his proximity to London as an underground artist in the rap scene in interview

INDEPENDENT DOCUMENTARY

ART DIRECTOR

Reframing the narrative around where girls go to let off steam.

(WORK IN PROGRESS)

A poetic short-form documentary on a women + girls’ boxing gym in East London.

AIM: To aid the director's brief on documenting this sacred third space with energy and visual symbolism.

COLOUR GRADING: WARMTH OF CLUB COMMUNITY THIRD SPACE, CONTRASTED WITH COOL, REPRESENTING HARSHER OUTSIDE WORLD REALITY

VISUAL REFERENCES FOR THE ‘ENERGY’ OF THE FILM, TAKEN FROM A MUAY THAI DOCUMENTARY ARCHIVE BOOK

jumbi peckham: creative legacy grant

‘Culture Currents’

CONCEPT PRODUCTION ASSISTANT

A community-centred activation, celebrating Peckham’s artistic legacies.

Aim: to create an expansive, multi-sensory experience exploring culture and evolving creative identities within London’s communities.

FINAL CAMPAIGN STORYBOARD

Sportswear Brand:

2026 Campaign

JUNIOR CREATIVE PRODUCTION ASSISTANT

CONCEPT: A nostalgic look back at the last un-selfconscious summers before adulthood.

Socials-facing campaign: short-form video + photography

ANGLE:

The generation in this audience experiences armchair nostalgia strongly.

Tapping into their actual nostalgia too, could be comforting.

Aimed at gen Z’s main social touchpints: Instagram, TikTok and the brand’s app

Found footage moodboard

RECESS/NO SIGNAL:

NOTTING HILL CARNIVAL STAGE, IN COLLABORATION WITH DAILY PAPER AND CONVERSE.

2024

CREATIVE PRODUCTION ASSISTANT

VISUAL ROLLOUT - SOCIALS

Celebrating heritage, diversity, inclusivity and Recess’ first carnival stage.

EVENT ACTIVATION

STAGE FLAG DESIGN

SOCIALS: CAROUSEL, DOCUMENTATION + ENGAGEMENT